Sherpa Hossainy's Blog

Global expert calls for effective cross cultural communication

Posted in Bangladesh, Business, Celebrity, Dhaka, Gurus by Sherpa Hossainy on December 6, 2011

Published in The Independent on 6 December 2011

Read the article on Independent website

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Multinational companies has to nurture their employees and work on overcoming cross cultural barriers in a bid to perform better, a renowned cross cultural communication expert said.

“Communication is so important nowadays, so many business deals don’t see the light of day because of failed communications,” said Pellegrino Riccardi, an expert on cultural awareness and motivation.

Pellegrino Riccardi in a workshop in Ericsson office in Dhaka

Riccardi said that rather than judging what’s wrong with people, companies should try to make cross cultural relationships work. “We have to learn to coexist and try to understand one another; that’s the only way to grow.”

The Norway-based communication skills trainer said that multi national companies’ staffs have already got the competency and the strength; the companies have to nurture them and give them “significance”.  “Find out what they have to offer, boost their confidence. They want certainty, significance and reward,” Riccardi urged.

Pellegrino Riccardi is visiting Dhaka following an invitation from Nordic Chamber of Commerce and Industry (NCCI) in Bangladesh. Currently there are many Nordic business ventures in Bangladesh such as Telenor (Grameenphone), Ericsson and Novo Nordisk.

Arild Klokkerhaug, president of NCCI in Bangladesh, said, “NCCI is trying to serve its members by providing insight into cross cultural communication and help them work better in Bangladesh.” Riccardi’s workshops will harness effective cross cultural communication in companies, he added.

Riccardi discussed different aspects of cross cultural communication to give a better understanding of how to work in a cross cultural atmosphere and learn to respect others’ views and opinions without judging them, at his first workshop in Ericsson on Monday.

He said, “Sometimes while communicating we forget to give importance to others. That’s what we should do to be more connected. Different cultures teach you to be more open and communicative. When we stop giving each other significance the relationship fails.”

Pellegrino Riccardi speaking in a workshop at Ericsson office in Dhaka

Pellegrino observed that Bangladesh holds better prospect than China in terms of becoming an economic giant. Better communication ability of the workforce and superior product quality will give Bangladesh an edge over China, he said. “Quality is very important to Europeans and China hasn’t been able to produce quality products to that extent.”

“Whether you are in India, Bangladesh, Egypt or Norway the only way to change people’s perception is by being good at what you do,” he added.

Pellegrino Riccardi, one of Scandinavia’s leading cross-cultural experts, was born and raised in the UK in an Italian family and has lived and worked in Norway for the past 16 years. His clients include some of Norway’s largest international organisations including Statoil, Telenor, Aker Solutions, Nycomed, The Norwegian School of Management BI, Statkraft, The Ministry of Foreign Affairs, and Det Norske Veritas. Pellegrino is a published author in Norway and also a co-presenter of a new prime-time television program on NRK1 channel.


2 Responses

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  1. Arifin Chowdhury said, on December 16, 2011 at 1:01 pm

    its about connecting with people beyond borders and enjoying the culture mixes. the Europeans always represents quality and people in Bangladesh represents mass delivery at excellence. i have seen when we mix European leadership with Bangladeshi management and labour, we have always done amazing things in business(ie: Telenor )

    loved this blog ;))

    • Sherpa Hossainy said, on December 16, 2011 at 7:17 pm

      Thank you so much for your valued opinion and kind words. You are absolutely right, a mixture of both the styles is the key, at least that’s what Mr Pellegrino said to me in the interview.

      A bigger article based on Mr Pellegrino’s interview is coming soon. Hope you’ll like it.

      Best regards,

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