Sherpa Hossainy's Blog

Kotler advises Bangladesh to set focal points for growth

Posted in Bangladesh, Business, Celebrity, Corporate, Dhaka, Gurus by Sherpa Hossainy on June 8, 2011

Published in The Independent on 8 June, 2011

Read the article on Independent website

Digital print version

International marketing guru Philip Kotler yesterday advised Bangladesh to identify its priority sectors to become a developed nation.

“Study the best companies in each industry, chose industries that you want to be best in and then reach out,” said Kotler, revered as the father of modern marketing.

Philip Kotler said that Bangladesh is doing well in ready made garment products, pharmaceuticals and food production but it still has not worked out in which sector it wants to be a pioneer.

“It is up to the government to help figure out what industries are the future and which one should be nurtured,” Kotler, professor of international marketing at the Kellogg School of Management at Northwestern University, said.

Dr Philip Kotler, the father of modern marketing

Kotler cited the examples of Japan and Singapore’s rise as economic superpowers and advised Bangladesh to follow the same strategy.

“Japan started by copying US products, but they made them better and hence came the term ‘made in Japan’. Now the USA envies Japan as their products are superior.

“Singapore is only a city, even smaller than Dhaka. They decided they are good at three basic things: education, health service and finance. Now they have become a financial capital for the region,” the professor said.

He said Bangladesh has to promote the brand “Made in Bangladesh”. He also recommended making industries that can generate foreign currencies, and attract foreign companies.

Kotler said that Bangladesh should be included in the BRICS (Brazil, Russia, India, China and South Africa) as it is a big country in terms of population.

He also asked Bangladesh to learn from the examples of India and China in poverty alleviation.

Kotler said: “Your neighbours India and China is working hard on finding ways how to make things cheaper so they can be afforded by the poor people. You should be doing the same.”

Kotler also expressed his keen interest in Bangladesh economy and market and lauded Muhammad Yunus and Grameen Bank for their efforts in social marketing.

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3 Responses

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  1. Farhana Akter said, on June 28, 2011 at 10:28 am

    I like his comments and think-“BANGLADESH MUST ACCEPT THE THOUGHTS OF PROF.DR.YUNUS,all banking and financial institutions r implementing SME-LOAN which has come 4rm Prof.Dr.Yunus’s thought & Philip Kotler must add a section 4 Nobel Prize on ‘MARKETING’-“

  2. Farhana Akter said, on June 28, 2011 at 11:02 am

    I have already given my comments.I AM WORKING AS AN FULLTIME ASSISTANT PROFESSOR IN A BANGLADESHI PRIVATE UNIVERSITY NAMED’STAMFORD UNIVERSITY BANGLADESH’ AND AN DEPARTMENTAL HEAD IN DARUL IHSAN UNIVERSITY WHICH ALSO IN BANGLADESH.I think-“DR.PHILIP KOTLER WILL WORK HIS REST OF LIFE 2 START A SECTION IN NOBEL PRIZE 4 ‘MARKETING’ AND ALL FINANCIAL INSTITUTIONS+BANKING ORGANISATIONS WILL TAKE PERMISSION 4RM PROF.DR.YUNUS B4 IMPLEMENTING ‘SME-LOAN’ BCOZ IT IS THE CONCEPTS OF DR.YUNUS’S ‘MICRO-CREDIT CONCEPT’.

  3. Farhana Akter said, on June 28, 2011 at 11:14 am

    I AM A BANGLADESHI STUDENT,COMPLETED MY MBA&BBA with major in MARKETING and INTERNATIONAL BUSINESS from THE UNIVERSITY OF CHITTAGONG(2nd largest govt.university in BANGLADESH).I am an Assistant Professor of’INTERNATIONAL MARKETING/BUSINESS’.I WANT 2 TAKE MY Phd.on “INTERNATIONAL BUSINESS &CORPORATE CORPORATE GOVERNANCE” as a Phd.fellow Of’PHILIP KOTLER’ with full free studentship.HOW CAN I GO AHEAD WITH MY GOALS,PLEASE MAIL ME IN DETAILS.I AM A BANGLADESHI STUDENT,COMPLETED MY MBA&BBA with major in MARKETING and INTERNATIONAL BUSINESS from THE UNIVERSITY OF CHITTAGONG(2nd largest govt.university in BANGLADESH).I am an Assistant Professor of’INTERNATIONAL MARKETING/BUSINESS’.I WANT 2 TAKE MY Phd.on “INTERNATIONAL BUSINESS &CORPORATE CORPORATE GOVERNANCE” as a Phd.fellow Of’PHILIP KOTLER’ with full free studentship.HOW CAN I GO AHEAD WITH MY GOALS,PLEASE MAIL ME IN DETAILS.


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